01. DEFINE
DEFINE Heading
Phase 2: Define
DEFINE Image
Phase 2 of the Design Sprint: Define
L3 01 Define
Summary
The second phase of the Design sprint is Define. The goal of this phase is to create focus on what you want to achieve and how you will define success. Once you’ve identified that vision, it becomes much easier to understand and frame all the other steps you will need to take to realize that vision.
Topics & Learning Objectives
Topics and Learning Objectives
In this lesson, we’ll cover the following topics:
- The Define phase of the Design Sprint
- Creating focus by starting with desired outcomes, using a variety of different methods:
- Success Metrics
- Design Principles
- Future Press Release
At the end of this lesson, you’ll be able to:
- Describe the Define phase of the Design Sprint
- Describe why starting at the end is beneficial
- Define success metrics using the HEART framework
- Define Design Principles
- Write a Future Press Release
Glossary
Glossary
Here are some of the terms we will be covering in this lesson:
| Term | Definition |
|---|---|
| Success Metrics | A way to measure whether or not your project achieved its goals |
| HEART Framework | A framework which was created at Google to measure quality of user experience at scale |
| goal | something that a user is trying to accomplish |
| signal | behavior (ie: generally something a user would do) that allows you to tell if a user achieved their goal |
| metric | measurement of a signal |
| design principles | A framework which to measure quality of user experience at scale |